BHARAT KABADDI LEAGUE

Welcome to the Bharat Kabaddi League — Empowering India’s Rural & Tribal Kabaddi Talent | Proudly Organised by Abhyudaya Youth Club

Become a Sponsor

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Auction Nahi Adoption

Sponsorship Tiers

Why Sponsor Us?

Change the Game with us

Align with social change by
supporting youth sports in rural
areas.

Tax Benefits

Eligible for tax deductions
under Section 80G of the Indian
Income Tax Act.

Empower Rural Youth
Provide a platform for rural talent to grow and succeed.
Reach 1 Lakh+ Villages
BKL’s deep reach in tribal and rural areas allows access to 900+ million untapped potential consumers
Visible on 1700+ theatre screens

Gain Visibility through being
prominently present over
1700+ theatre screens across
Bharat

Positive Brand Image

Enhance brand reputation
through community-driven
initiatives.

Connect with 4 lakh+ youth

Connect with youth, building
long-term brand loyalty.

High Engagement Sport

Kabaddi attracts highly
engaged viewers, with the latest league drawing 226 million
viewers

BENEFITTITLE SPONSOR
Logo on Trophies prizesYes
Logo on Event merchandiseYes
Publicity through FM RadioYes
Publicity through NewspaperYes
Sponsor Logo Printed on league Products Yes
LED Big Screen Yes
Banner posted on every page of website Yes
promotions posted on facebook & twitter fan pagesYes
Company Logo display on LED score boardYes
Logo on Umpires T-ShirtYes
Logo on Umpire hatYes
Logo on Cheerleader dressYes
Tweet by CelebritiesYes
Company Logo on league tickets & passesYes
League TitleYes
Ground Coverage: 50%Yes
Site screen with your Logo Yes
Outdoor PublicityYes
Logo on Invitation articlesYes
Logo on Mass MailsYes
Logo on Event Newsletters Yes
Logo on Micro SiteYes
Booth Space at the venueYes
Company name Announcement by celebrity commentatorsYes
Company name Announcement by celebrity anchorYes
Live TV interview of Company OfficialsYes
Promotions by Road ShowsYes
Logo on StallsYes
Print Media CoverageYes
Electronic Media CoverageYes

Sponsor Visibility

Marketing Reach
Target Audience Supporters
Global And domestic Potential Sponsors
Kabaddi fansFranchise owners
FamliesSports media
Sports fans Lucknow Kabaddi Association

Marketing Plan

Court Branding

Sponsors

  • 5% of Exposure on LED Preimeter Board During A live Match ( All Matches)
  • 2.5% Of Exposure on the Upper Tier Branding
On-Air

Branding Graphics

  • 1 Full frame Reality Graphics
  • 6-7 Sec Each (During Each Match Coverage)
Outdoor Promotion
  • Hordings
  • Metro
  • Cinema Halls
  • College
In Stadium Giant Screen
On-Air FCT

FCT – Live/Highlights

  • Live : 180 Sec to Sponsor | Per Match
  • Highlights : 120 Sec to Sponsor | Per day
Influencer Marketing
Content Marketing
Cross Platform

FCT – Live/Highlights

  • Live : 180 Sec to Sponsor | Per Match
  • Highlights : 120 Sec to Sponsor | Per day
Promotional Videos
Promo of the League
Photoshoot of the Players
Branding Segment
  • 15 sec branded segment During Each Match Coverage | 2 Per match
Merchandising
TV and OTT Ads

Be a Guardian

Being a guardian of a kabaddi team is more than just a title – it’s a chance to be a part of something powerful, energetic, and deeply rooted in culture.
Leadership Opportunity

You can shape the vision, values and future of the team

Empowering players
As a guardian, you have the chance to mentor and support young athelets.
Honoring Heritage

By adopting a team, you get to honor those roots whilte also fueling the game’s modern rise. It’s about blending tradition with innovation.

Supporting Dreams that Deserve the spotlight

Each Player on the team carries a story – Of struggle and hope. Many Come from small towns and families with limited means.

Your ROLE, Your REWARDS

• Support young athletes in building discipline, sportsmanship, and team spirit.
• Contribute to the development of grassroots talent in Kabaddi.
• Set an example of responsible entrepreneurship through community investment.
• A chance for your brand to bridge the gap between grassroots talent and mainstream recognition.
• The league gives you opportunity to not only support a meaningful social cause but also effectively enhance and promote your brand.

Benefits of Team Adoption

Team Naming Rights
Jersey Branding
Venue Visibility
Social Media & Digital Marketing
Influencer & Mentor Engagement
Brand Engagement in Fan engagement
Exclusive Access
Recognition and Awards
Stall Promotion Opportunity
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